Online Short Course - University of Arts London, London College of Fashion

Fashion both shapes and reflects modern culture and society, and is closely related to constructions and reconstructions of identify. As society and fashion customers become increasingly aware of issues around identity, it becomes more and more important for fashion industry leaders to understand these trends, to protect their brands and understand how demand is evolving.

In this course you will gain an understanding of how recent debates about consumption, the body, identity, race and gender are affecting the fashion industry. We will approach the topic first by examining fashion as a visual language and form of cultural production, looking at classical and contemporary approaches to fashion and dress. Then, through this lens we will look at case studies and current debates, to understand their impact on the industry and to discuss how we should approach these factors when designing for, marketing to or presenting images in today’s fluid and ‘woke’ society of consumers.

Course Outcomes:
By the end of the course you will have an understanding of;

• Theories in Fashion, race and gender discourse and the effects of perceived identities

• Defining fashion as a visual language from a sociological perspective, yet a communication tool used to purvey our identities

• What role the producers of culture have on our buying behaviors and how to communicate with consumers more effectively

• Fashion marketing concepts and how to diversify campaign strategies for your consumer

Who is Fashion and Diversity (Online Short Course) for?
This course is perfect for fashion marketing and management professionals seeking to avoid pitfalls in communicating with consumers today, or for any student seeking an introduction into the sociological perspectives of how fashion shapes our identities and vice versa.

Level: All levels.

Register before spaces fill.