Online Short Course - University of Arts London, London College of Fashion

Fashion both shapes and reflects modern culture and society, and is closely related to constructions and reconstructions of identify. As society and fashion customers become increasingly aware of issues around identity, it becomes more and more important for fashion industry leaders to understand these trends, to protect their brands and understand how demand is evolving.

In this course you will gain an understanding of how recent debates about consumption, the body, identity, race and gender are affecting the fashion industry. We will approach the topic first by examining fashion as a visual language and form of cultural production, looking at classical and contemporary approaches to fashion and dress. Then, through this lens we will look at case studies and current debates, to understand their impact on the industry and to discuss how we should approach these factors when designing for, marketing to or presenting images in today’s fluid and ‘woke’ society of consumers.

Course Outcomes:
By the end of the course you will have an understanding of;

• Theories in Fashion, race and gender discourse and the effects of perceived identities

• Defining fashion as a visual language from a sociological perspective, yet a communication tool used to purvey our identities

• What role the producers of culture have on our buying behaviors and how to communicate with consumers more effectively

• Fashion marketing concepts and how to diversify campaign strategies for your consumer

Who is Fashion and Diversity (Online Short Course) for?
This course is perfect for fashion marketing and management professionals seeking to avoid pitfalls in communicating with consumers today, or for any student seeking an introduction into the sociological perspectives of how fashion shapes our identities and vice versa.

Level: All levels.

Register before spaces fill.

Join me via video conference May 15th and 22nd from 6:30 - 8:30 pm for a 4-hr intense tutorial on how to effectively create and market your brand online and off. I create brand marketing strategies and have successfully increased traffic, revenue and brand recognition.

From establishing a memorable brand identity, to professional creatives and digital foot print. I will present existing and past strategies used to market fashion and home good brands.

Investment: $150

For more information, feel free to contact me.

or Register: http://www.sharonnhughes.com/contact you will receive more information once your registration has been received.

I have been marketing fashion, retail and home good brands for over 20 years, spanning from the US to Dubai. Creating strategies for start-up brands, re-branding existing brands, and launching products or services with established brands. Working with luxury brands such as Chanel to E-commerce brands like ASOS my goal is to work with you in establishing the marketing strategy most feasible for your brand; in the right place, to the right people and in the right time .

Morning Coffee with Sharon is a 50-minute consult over tea/coffee to discuss your brand and what’s next for growth, stability or recognition.

The investment for this consult is $25.

Set up your appointment today.

Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two-way communication, an unforgettable customer experience and ways to search and buy now. 

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